Master of Science in Digital Media and Marketing

Applications will open in October for January 2025 intake. To register your interest in a course at ATU please click here

Classical marketing theory and professional practice are challenged continuously by revolutionary digital and marketing technologies in contemporary organisational environments. 

The aim of this structured Master of Science in Digital Media and Marketing is to develop participants' expertise and scholarship within the rapidly evolving professional discipline of strategic digital media and marketing.

The applied curriculum in this master's programme, integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally.

Lecturer-student engagement on this programme will lead to the development of an interactive community of learners and researchers, with contributions to content, generated not only by the lecturing team, but by students.

The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline.

See our brochure for more.

International students can Check out the FAQs about this programme here (PDF, 450KB).

Currently 68,000 Irish jobs are directly linked to those employing digital skills and tools with approximately one in seven Irish people (13.5% of the adult population) making a supplementary income on the internet. 

The digital economy represents 6% (€12.3bn) of GDP and it is expected to grow to 7.9% (€21.4bn) by 2020.  (Department of communications, Climate Action & Environment, 2016).    

Programme chair Dr Janine McGinn says the demand for this course, in particular MarTech (marketing technology) skills, is well documented in reports such as the recently published Digital Health Index which finds that a mere 5% of small businesses possess web sales abilities despite 59% of customers saying online purchases are important to them.

Also, 75% of SMEs struggle to use software and apply digital skills to improve business productivity, analyse customer data, and promote an online presence.

Start Date

Next intake is January 2025. 

Entry Requirements

• Candidates must hold a level 8 Bachelor (Honours) degree with a minimum grade classification of H2.2 or equivalent in Marketing, IT/Computing, Business or cognate area.
• Candidates who do not meet this entry criterion will be considered for entry to the programme under a formalised process of recognition of prior learning (RPL).

Selection

Applications are ranked in order of merit.

English Language Requirements will be as determined by ATU and as published in the Access, Transfer and Progression code.

The current requirements are as follows:

• Non- EU applicants who are not English speakers must have a minimum score of 6.5 (with a minimum of 6.0 in each band) in the International English Language Testing System (IELTS) – Academic
• EU applicants who are not English speakers are recommended to have a minimum score of 6.5 (with a minimum of 6.0 in each band) in the International English Language Testing System (IELTS) Academic or equivalent

Fees and Funding

The Total Fees (EU Fees) for this programme can be found on our Fees & Funding webpage - Fees & Funding | ATU - Atlantic Technological University. 

***How to Apply***

Please select Application Type L9 from the dropdown list on the online application portal. 

Apply HERE 

Recognition of Prior Learning may be used to gain access to this programme in accordance with ATUs Recognition of Prior Learning policy. For more information on the RPL policy, please visit https://www.myexperience.ie/about/how-rpl-works/ 

For further information, please contact: 

Sharon Boyle

Email: sharon.boyle@atu.ie