Creative Venture Planning
Description
The module focuses on the process involved in creating, leading and scaling entrepreneurial start-up ventures in the creative sectors. It is a project based module that runs in parallel with modules focuses on ideation and customer/market research. It is designed to bring the aspiring creative entrepreneur through a planning process up to and including the creation of a full business plan. Students will follow a design thinking process (problem-solving, ideation, testing) and business strategies (to market and commercialise) for new venture creation.
Learning Outcomes
Develop a business plan and launch a company
Select an appropriate business model for use in a given context
Appraise their own leadership, personal and professional skills
Formulate plans for the different types of relationships needed to develop and build their business
Professionally pitch their business/projects to investors/collaborators
Evaluate their business performance in terms of cash flow management, customer acquisition, and marketing
Construct high-level financial plans and prepare draft contracts and agreements
Develop an enhanced network and social capital