Digital Marketing
Description
Digital marketing can refer to all marketing efforts that occur on the Internet. Participants will immerse themselves in marketing technology (MarTech) landscape, email marketing, insight into web analytics, understanding their audience, keywords and search engine optimisation (SEO). The aim of this module is to develop students’ knowledge and understanding of digital marketing. Students will learn how to take a systematic approach to developing digital marketing strategies and will develop practical skills in implementing these strategies.
Learning Outcomes
Identity and understand the impact of digital technology on the practice of marketing keeping in mind marketing trends and techniques.
Describe the essential elements of a digital marketing strategy to achieve business objectives.
Apply the steps involved in developing a digital marketing campaign and engage with various web and social media analytical tools
Create a publishing platform to build an online web presence with integrated data collection and links to social media.
Implement best practice search engine optimisation techniques by improving your visibility across search including digital/social advertisements