Digital Media and Marketing Project

Students will undertake an approved project or minor dissertation that is relevant to Digital Media and Marketing. An academic supervisor will oversee the project and research methods employed. The academic supervisor may liaise with a supervisor from an external organisation, where appropriate. The project will compliment content and assessment from taught modules on the MSc. in Digital Media and Marketing.

1. Plan and schedule major elements of a project to a defined timeline.

2. Design and implement an appropriate methodology, aligned with the chosen topic.

3. Analyse and synthesise research and professional practices.

4. Analyse data qualitatively and/or quantitatively with consideration of professional and ethical codes or practices.

5. Develop and communicate problem-solving and reflective critical thinking capabilities.

6. Communicate research results in written and oral forms, demonstrating professionalism, critical analysis, synthesis and organisation of knowledge