Digital Transformation for Sport
Description
Digital Transformation for Sport is about leveraging digital technology to revolutionise the sports industry. The integration of digital technologies into all areas of sports, fundamentally changes how sports organisations operate and deliver value to stakeholders, including fans, athletes, and sponsors, and by making sports more accessible, engaging, and efficient.
This module is an introduction to key concepts of digital transformation in sport in terms of people, processes and technology. It will equip students with the knowledge and skills to audit the different phases of digital transformation in a sporting context, identify potential opportunities for and barriers to digital change.
Learning Outcomes
Critically assess the digital and technological landscape in sport and physical activity at global and local levels.
Critically evaluate how digital technologies can be applied within defined scenarios.
Apply digital transformation principles and processes to solve complex problems and/or opportunities.
Assess the ethical, legal and sustainability considerations of digital transformation.
Develop and communicate a strategic digital transformation plan within a defined scenario.