Marketing Analytics

Description

Marketing Analytics is the practice of studying metric data to determine the return on investment (ROI) of marketing efforts. The module aims to help students track and report on business data will help understand and identifying the metrics to provide answers to make better informed decisions using technology tools at the forefront of the marketing Technology landscape (MarTech).

Learning Outcomes

  1. Critically review, analyse and interpret data to create visualisations for better decision-making

  2. Design and conduct experiments to test hypotheses about marketing and sales

  3. Manage customer relationships using CRM applications

  4. Demonstrate knowledge of key elements required for marketing analytics success through marketing issues and trends impacting industry.

Credits
05
% Coursework 100%