Marketing and Sales Management

This marketing and sales management module focuses on the development, implementation and management of a marketing and sales strategy to achieve business objectives. Students will recognise the breadth and interdependencies of marketing and sales functions.

1. Analyse how the marketing and sales interface works synergistically to achieve business objectives

2. Apply appropriate theory to solving practical marketing and sales management problems

3. Develop a strategic marketing plan

4. Develop a sales plan

5. Describe how to manage marketing and sales team to deliver on business key performance indicators