Marketing Practice

Description

This module involves the integration of past marketing, sales and business study with practical scenario.The aim of this module is to provide the learner with a mechanism to develop and demonstrate key marketing practice skills.It should aid in improving students' awareness of contemporary marketing issues through the use of case studies, industry awareness, practitioners and sector representatives. It will also be a case based module, with learning deriving from the pedagogic and assessment approach. Marketing learning will be based on cases chosen to represent a broad range of marketing and sales issues and company/sector types.

Learning Outcomes

  1. Review strategic marketing theory and concepts.

    For examples: SWOT, Ansoff Matrix, BCG Matrix, 

  2. Examine the changing marketing environment, analyse a complex marketing scenario and diagnose marketing issues.

  3. Analyse and develop potential marketing strategies relevant to the scenario.

  4. Demonstrate and awareness that marketing strategies may be influenced by sector and location e.g. profit/not-for profit, B2C/B2B, service sector, public sector, national/international.

  5. Formulate and communicate a detailed marketing plan that includes marketing strategies and appropriate marketing mix policies.

  6. Demonstrate groupwork, professional oral and written presentation proficiency, as well as listening and oral defence skills.

Credits
05
% Coursework 100%