Multi-Channel Retail Strategy
Description
Retailing is a combination of activities involved in selling goods and services directly to the final consumer for personal or household use. This course will present an integrated approach to retail strategy and explore the key contemporary channels or ‘routes to market’ that link brand owners with consumers.
Learning Outcomes
Identify the major components of a multichannel and omnichannel retailing strategy.
Critically assess the business and marketing strategies of retailers.
Evaluate trends in retail and how retailers are implementing them to add value for their customers.
Critically assess how retailers are implementing best practice to maintain a sustainable retail operation.
Work independently and as part of a team to complete tasks.
Communicate ideas effectively through verbal, visual and written media.