Omnichannel Content Creation and Communication

Omnichannel Marketing Communications provides an in-depth exploration of the strategies, tools, and best practices for creating cohesive and integrated communication across various channels.

Students will delve into the evolving landscape of marketing communication, emphasising the importance of seamless customer experiences in an omnichannel environment. The module combines theoretical frameworks with practical applications to equip students with the skills needed to develop and implement effective omnichannel marketing communication strategies. 

1. Develop integrated communication strategies for seamless customer experiences.

2. Evaluate and identify appropriate communication channels.

3. Develop omnichannel content to engage with defined audiences.

4. Manage omnichannel communication using appropriate digital marketing tools. 

5. Appraise omnichannel performance.