Professional Development for Marketers

This module covers the area of Professional Development for business and marketing professionals. 
This module will develop the learner professionally and personally and equip them with the skills and knowledge to enable them to plan for and achieve their career goals. This module will apply action learning techniques through interaction with industry professionals. Learners will gain knowledge and skills in relation to the recruitment and selection process, and gain skills relevant to commencing in the workplace.
Effective communication skills both written and verbal are essential and this module addresses these key communication issues also.This module seeks to create awareness and an understanding of the need for professional development in students so that they can participate more effectively in the work environment upon commencement.

1. Analyse personal skills and characteristics and develop a personal development plan related to career strategy.

2. Develop a personal brand and apply marketing techniques such as networking effectively online and in person.

3. Review current recruitement and selection processes used by organisations, in the area of jobs, graduate programmes, internships and further educational programmes (Masters) and prepare relevant documents for same.

4. Present and articulate their skills and experience professionally in an interview situation

5. Research and critically appraise current issues in marketing.

6. Demonstrate professional behaviour and display the capacity to participate in projects that require team work.