Sales and Marketing Management

The aim of this module is to develop knowledge of effective sales and marketing strategies. The module aims to evaluate key sales and marketing theories that enable learners to produce sales and marketing plans appropriate for industry.

1. Evaluate the sales and marketing activities of contemporary operations.

2. Assess the sales and marketing theories and practices relevant to managing organisations.

3. Critique complex marketing issues and develop critical thinking for the planning of sales and marketing strategies.

4. Develop sales and marketing plans that integrate with the overall management strategy.

5. Evaluate the important and pervasive role of sales and marketing in contemporary management.