Strategic Management

The purpose of this module is to introduce students to the theoretical principles of Strategic Management. The module will introduce students to the role strategy and strategising can play in achieving competitive advantage. Students will be introduced to the various tools and models to assess the external and internal environment and the strategic choices a company has at the strategic business unit level. The module will evaluate the additional strategic options or supplementary strategies open to a company in implementing its chosen strategic option. Finally, the attention of the student is directed towards the key components of strategy implementation.

Having covered the theoretical base the focus of the module then shifts towards the application of the theory in the second semester through case studies of various companies and industries, business news stories and issues in the business environment.

In semester 1 students will attend two lectures and a one-hour seminar. In semester 2 where the focus of the module is on the application of theory students are required to attend one lecture and a two-hour seminar to develop relevant skills and competencies.

1. Assess the importance of strategy in a business context.

2. Appraise the processes by which a strategy is developed.

3. Explain the range of analytical tools to analyse a company's external and internal environment.

4. Determine the range of strategic options open to a company at the business unit level.

5. Explain additional or supplementary strategic choices to achieve the primary chosen strategy.

6. Identify and apply the range of tools for strategic analysis.

7. Propose appropriate strategic options and make recommendations.

8. Identify the key elements of strategy implementation and appraise a company's efforts in strategy implementation.