Bachelor of Business (Honours) in Marketing and Sales
Overview
This four year honours degree prepares you for an exciting career in marketing and sales. Students graduate from this course with the key skills, knowledge, and competencies required to work in variety of business settings from small businesses to multinational corporations. Graduates are prepared for employment in a range of marketing disciplines and will also have the opportunity to enhance employment potential through work-based projects and a work placement.
This course provides attractive career opportunities in the expanding marketing and sales professions, including:
- Marketing management
- Selling and sales management
- Brand management
- Market research
- International marketing management
- Customer service and customer support
- Marketing communications and public relations
- Digital and on-line marketing
Graduates also, upon completion of this programme, have the opportunity to become a graduate member of the Marketing Institute by taking the Qualified Marketer Exam.
Programme Code
-
AU603
-
Points
-
308 (2024)
-
Level
- 8
Location
-
Galway City, Dublin Road
Duration
-
4 Years
Method of Delivery
-
On Campus
Mode of Study
-
Full Time
Work placement
- Included
Why Study this course?
Student Support
Small class sizes mean a more focused learning environment
Work Placement
You will have the opportunity to put theory into practice through a part-time work placement in year 3
Employment Opportunities
This course provides attractive career opportunities in the expanding marketing and sales professions